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Champion Spotlight

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Official Blog
Our Partners

It's true, our success is based on our partnerships. Joining Dolly's vision, key partners have come together with a selfless spirit and common passion to make the Imagination Library possible for millions of children. Many of these partners have traveled with us as the Imagination Library has grown from a small program serving Dolly's hometown to an internationally recognized effort that mails millions of books to children each year. Whether new or old, the Imagination Library wouldn't be possible without these committed partners. We proudly work with:


Families from around the world visit this award-winning theme park to experience the heart and soul of the Great Smoky Mountains. Dollywood is known for introducing new thrill rides, international musical festivals, spectacular shows and demonstrating craftsmen. Dollywood is a celebration of the area’s people, its heritage and all that inspires Dolly in everything she does. The 150-acre theme park also includes the Little Engine Playhouse where Penguin Group (USA) presents three sing-along musical adaptations of popular children’s classics, including The Little Engine That Could. Favorite characters come to life onstage in lively 20-minute shows which include a special videotaped appearance by Dolly as well as songs written by her, too! Our steadfast collaboration with Dollywood and Herschend Family Entertainment Corporation holds the highest merit as we continue to share in the efforts of bringing family members closer together “Creating Memories Worth Repeating®.” 
Visit Dollywood online here. www.dollywood.com.
Dolly Parton's Dixie Stampede Dinner Attraction

Dixie Stampede

Dolly Parton's Dixie Stampede is a unique dinner show experience that features magnificent trick-riding stunts, musical numbers and audience participation, all showcased in a friendly rivalry between North & South. This fun-for-all-ages family attraction operates in two popular vacation destinations: Pigeon Forge, TN and Branson, MO through World Choice Investements, LLC who also recently opened "Pirates Voyage; Fun, Feast & Adventure" in Myrtle Beach, SC. Dixie Stampede's ongoing sponsorship of Dolly Parton's Imagination Library provides funding and assists in the program's national expansion. The campaign for early childhood literacy with birth to preschool registration continues to grow in many states, through well-known established companies, and multiple partnerships such as this.
Visit Dixie Stampede online here: www.dixiestampede.com.
Penguin Group, USA

Penguin Group, USA

Since the beginning of Dolly Parton’s Imagination Library, Penguin Group (USA) has been a valued partner with The Dollywood Foundation and all champions of the program throughout America by ensuring the availability and affordability of millions of books each and every year.

Take a look at our partner page on Penguin Group (USA) and be sure to check out some of the titles they published that are given to children each year by our program.
Visit Penguin Group (USA) online here: http://www.penguin.com/children/

Rotary International

Rotary International

Rotary International is a worldwide organization of 1.2 million business and professional leaders that provide humanitarian services and encourages high ethical standards in all vocations. 
Dolly Parton’s Imagination Library is in its second three-year partnership as an official Service Partner with Rotary International, and our goal is to increase the number of local Rotary Clubs who collaborate with us to help bring the Imagination Library to their communities.
Visit Rotary International online here: www.rotary.org.

SD Professionals, LLC

S.D. Professionals, LLC

Since the debut of Dolly Parton's Imagination Library on the world wide web over a decade ago, S.D. Professionals, LLC has been a key partner both in our online presence and with our Book Order System (BOS) that is responsible for maintaining the entire program in all 3 countries.
Branching out from web design and programming, SD Professionals  continues to keep Dolly Parton's Imagination Library prevalent across the web through their online marketing, social networking and creative video design. Just as their tag line says, even after a decade, SD Professionals really does "Bring Life To Imagination"!
Visit SD Professionals online here: www.sdprofessionalsllc.com.
Direct Mail Services (DMS)

Direct Mail Services

Direct Mail Services (DMS) is a full-service direct mail marketing company that partners with Dolly Parton’s Imagination Library in preparing Imagination Library books for bulk mail shipping with the United States Postal Service.  Direct Mail CASS certifies and NCOA updates DPIL mailing lists every month and then sorts, labels, poly-bags and packages Imagination Library books for mailing.  Direct Mail Services mailed the very first Imagination Library book and is still a proud partner today.
Visit Direct Mail Services online here: www.dirmailtn.com.

United Way

United Way

United Way works to create lasting improvements to education, income and health by addressing the underlying problems in these areas.  Since 2009, United Way Worldwide has partnered with Dolly Parton’s Imagination Library to encourage local United Ways to help sponsor and support the Imagination Library in their communities.  Local United Ways often help by serving as the 501c3 for local Imagination Library programs, raising funds and encouraging other partners to contribute to cover the cost of books and mailing, promoting the program and registering local children.
Visit the United Way online here: www.unitedway.org.

First Book

First Book

First Book provides new books to children in need.  Through First Book’s National Book Bank and the First Book Marketplace, qualified organizations can provide the children they serve with new, high quality books.  With the same spirit and dedication to creating readers, Dolly Parton’s Imagination Library and First Book have partnered to encourage a continuum of high quality books for children from birth to the time they graduate high school. 
Visit First Book online here: www.firstbook.org.

FMB Advertising

FMB Advertising

FMB is a full-service advertising, marketing and branding agency located in Knoxville, TN.  FMB has been a long-time partner with The Dollywood Foundation, helping Dolly Parton’s Imagination Library with a range of services from logo development to the design and creation of registration brochures, banners, posters and promotional materials. 
Vist FMB Online here: www.engagefmb.com.